FiREapps Appoints New Vice President of Marketing to Build Brand Awareness and Drive Demand for FiREapps Currency Analytics Platform
SCOTTSDALE, Ariz., Jan. 12, 2017 – FiREapps, the leader in Currency Sensitive Analytics for multinational corporations, today announced the promotion of John Vaupel to Vice President, Marketing, responsible for leading the company's marketing and communication activities. In his new role, he will focus on building brand awareness and driving demand for the FiREapps SaaS-based Currency Analytics platform as the company further expands its footprint globally, both through their direct sales channel, and banking and partner programs.
Vaupel joined FiREapps in 2014 as Director, Marketing Operations before advancing to his most recent role of Director, Global Sales Operations. Vaupel brings twenty eight years of industry experience in various leadership positions, most notably Vice President of Operations at Go Daddy during the early growth years of the company.
"John has been a tremendous asset to FiREapps and to previous companies such as Go Daddy. I am proud to have him join the executive team to lead the expansion of our market reach and sales channels,” said Wolfgang Koester, CEO of FiREapps. “We need to continue building greater brand awareness of our products and services. I know John will work tirelessly with our internal team and partners to support our ongoing growth initiatives.”
"This is an exciting time to be part of the FiREapps team," said Vaupel. “FiREapps is on the eve of a game changing cash flow forecast creator product launch to begin our product road map for the year. We have already established the leading position in the currency analytics market, and now have the opportunity to
extend our solutions through an expanding banking and partner program. I look forward to helping support our next phase of growth."
FiREapps is the leading provider of Corporate Currency Analytics and FX exposure management technologies. Established in 2005, FiREapps developed the first solution to automate foreign exchange exposure management for multinational companies. Through a combination of software solutions and expert analysis, FiREapps helps companies ensure they’re accurately measuring and managing their FX exposures. Numerous Fortune 500 companies rely on FiREapps technology to help them reduce FX risk and increase efficiency every day.
FiREapps is headquartered in Scottsdale, Arizona, with offices in Portland, London and Frankfurt.
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