FiREapps Announces Brexit Rapid Response Exposure Analytics to Assist CFOs and Treasury Teams Navigating Brexit and the Highly Volatile Currency Markets

June 27, 2016

SCOTTSDALE, Ariz., June 27, 2016 — FiREapps, the #1 solution in corporate currency analytics, is officially releasing a Brexit Rapid Response Exposure Analytics solution. The program was created in response to the multiple major currency crises in the last 18 months and the recent currency market upheaval created by the British vote to exit the European Union (Brexit).

FiREapps Brexit Rapid Response Exposure Analytics solution combines FiREapps' award-winning currency analytics platform with its world-class consulting service team to enable multinational companies to rapidly deploy comprehensive currency exposure analytics. 

With this rapid response solution, in just a few days, CFOs and Treasurers can have global visibility into all of the currencies in which the company operates. This enables in-depth analysis of exposure and risk, and scenario/what-if planning to find cost-effective ways to reduce exposure to currencies impacted by rapid currency moves. The suite of analytics also drives fast sensitivity analysis to aid CFOs in the conversations with board members, investors and bankers. The solution is custom-built for rapid response to crises exactly like Brexit.

"The Brexit vote obviously caught a lot of people by surprise, but we have heard from numerous Treasurers and CFOs from across our client community that leveraged their FiREapps analytics to stay aware of their currency exposures. They were also able to run simulations to determine cost-effective, defensive strategies," said Wolfgang Koester, CEO and co-founder of FiREapps. "Based on the success our clients had in dealing with Brexit, combined with our ability to quickly onboard customers, we are announcing a rapid response team to assist new FiREapps clients in getting up and running in a matter of days. This will allow them to properly monitor their exposures as the Brexit process progresses and more crises undoubtedly spring up over the next several months."

Combining FiREapps expertise with industry-leading, cloud-based exposure management software, FiREapps Brexit Rapid Response Exposure Analytics can help Treasurers and CFOs prepare for any eventuality, Brexit included, by:

• Delivering initial GBP related exposure details in days, not months.
• Providing the visibility to quickly eliminate GBP exposure organically (without external forward hedging).
• Offering a clear, fact-based path to sensitivity and scenario analysis for exposures impacting the income statement and balance sheet.

FIREapps is conducting a free webinar on June 30 at 1:00pm EST to provide a detailed overview of client success stories from Brexit and other recent crises.

For more information on FiREapps Brexit Rapid Response Exposure Analytics, please
contact FiREapps.

About FiREapps

FiREapps is the leading provider of Corporate Currency Analytics and FX exposure management technologies. Established in 2005, FiREapps developed the first solution to automate foreign exchange exposure management for multinational companies. Through a combination of software solutions and expert analysis, FiREapps helps companies to ensure they're accurately measuring and managing their FX exposures. Numerous Fortune 500 companies rely on FiREapps technology to help them reduce FX risk and increase efficiency every day.

FiREapps is headquartered in Scottsdale, Ariz, with offices in Portland, London and Frankfurt. For more information, visit

CONTACT: +1 480-443-7333 X166