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With solutions such as FiREapps, the role of Treasury within the organization can be more advisory and strategic.

Laurie McCulley | Treasury Strategies, Inc.
I'M A BELIEVER!
WSJ: Forex Markets Show Companies Need Better Hedging
July 29, 2010
"Google is bringing a lot of sophisticated technology to the problem of managing currency risks," Google spokeswoman Jane Penner said.
 
Google is a client of FiREapps, a firm whose software helps companies track and adjust their shifting currency exposures in real time. The firm's CEO, Wolfgang Koester, hopes other companies will follow its example.