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With solutions such as FiREapps, the role of Treasury within the organization can be more advisory and strategic.

Laurie McCulley | Treasury Strategies, Inc.
I'M A BELIEVER!
Google's FX Cash Flow Hedges Made $696 Million Over 3 Years
January 28, 2011

Google's treasurer also said that as the U.S. dollar weakens, the company enjoys hedging gains; that Google uses currency forwards to hedge balance sheet exposure using its own software and risk tracker FireApps; and that its traders deploy a rolling layered portfolio of options on currencies.

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