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With solutions such as FiREapps, the role of Treasury within the organization can be more advisory and strategic.
Laurie McCulley | Treasury Strategies, Inc.
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Bloomberg: Euro's Decline Curbs EBay, IBM, Delta Sales, Prompts S&P 50
July 21, 2010
Wolfgang Koester, who leads Fireapps Inc., said calls to his currency-strategy business have increased fivefold in the past six months, as companies race to figure out how to diminish the impact of exchange-rate fluctuations.
“We used to just get foreign-exchange managers calling us,” said Koester, whose Scottsdale, Arizona-based company makes technology to manage financial risk. “Today, it’s the treasurer, the CFO or sometimes even the CEO calling us directly. There’s a trend of urgency.”