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With solutions such as FiREapps, the role of Treasury within the organization can be more advisory and strategic.
The roles of the CFO and Treasurer are evolving to own emerging issues that rise to the attention of the CEO, the company Board of Directors, and stock analysts. The increasing dynamics of global political conditions and currency markets have caused currency risk to be elevated to that level. Recent earnings reports clearly show how FX risk management can visibly impact company shareholder value. The CFO is increasingly being tasked with explaining his or her company's FX exposure to the Board of Directors, and in the case of public companies, to the investment community. This webinar will outline current and emerging best practices in identifying, quantifying, and managing FX exposure in an increasingly volatile environment. Brent Callinicos, VP, Treasurer at Google, will explain how his company has leveraged technology to enable best practices and what it means to have no FX surprises to report to his Board or the investment community.